Architecting Optimized E-commerce platform from Discovery to Conversion
Legacy e-commerce pillars—Search and Checkout—failed to convert traffic due to outdated architecture, creating a disconnect between business growth and high-friction user experience.
152%
increase in merchant campaign adoption
1%
increase in search to shop rate
*Statistic significant
2%
decrease in bounce rate for search
Featured Projects
Role
UX designer and researcher
Company
Rakuten Taiwan
Responsive Search Revamp
From cluttered search experience to conversion.
Oct 2018 - Aug 2019
Checkout Optimization
From complex logic to a streamlined purchase journey.
Jul 2020 - Oct 2020
Turn challenge into value together