Optimizing User Activation/ acquisition & Research Workflow
Reversed low app sign-in/up rate and institutionalize user-validated design process in a start-up environment.
Boosted app sign-in/up rate by 57%
Stabilized product growth by scaling evidence-based design validation into the new workflow across 4 product squads.
Year
Oct 2021 - Dec 2021
Role
Design team lead and researcher
Company
Glints
Cross-Border Research & Strategic Synthesis
To support the mobile-first shift, I spearheaded the first usability test for our newly launched app. I synthesized Indonesian market nuances into a strategic report, aligning stakeholders on local insights to stabilize the product growth.
Increased sign-in/ up rate by 57% through enhanced system feedback. Clear loading indicators prevented user abandonment during unstable network connections.
Optimized workflow for growing product maturity and empowering scaled functions
Implemented loading status, increasing sign-in/up rate by 57%
Multi-Squad Strategic Alignment
To handle the gap between rapid shipping and product quality, I partnered with four product squads to translate identified usability gaps into a prioritized product roadmap, ensuring product maturity risks was addressed alongside new sprint cycles.
Codified Validation Protocol
To mitigate development risks in a startup environment, I operationalized a standardized workflow across four squads, empowering designers to validate solutions through evidence-based testing before committing engineering resources.
Turn challenge into value together